Wake Up Call to Conscious Consumption

Case: Puhu Rahasta Social Media Campaign

Production agency: Character House https://www.characterhouse.fi/

Customer: The Mun Talous network of Setlementtiliitto & Marthaförbundet https://muntalous.fi/puhu-rahasta/

Who decides what you buy? The aim of the Puhu rahasta campaign was to challenge 15–19 year-old teenagers to reflect on their own consumption behaviour and to encourage conscious consumption. In order to be able to communicate the important subject to the target group in the most interesting way possible, influential narrative content was needed.

This is how the idea of the SPACE HAT short film came up. The film starred by real-life influencers tells the message of the campaign in a humorous way and questions the modern consumer society. To support of the movie, we produced a distribution strategy and content for the social media channels of the campaign.

For the Puhu rahasta -campaign, we chose the perfect combination of freelancers from our network to best support for the needs of the customer. Together with the freelancers, the short film and the social media content was implemented effectively and skillfully.